We cover your current subscription when you switch - Learn more
Relay Athletic vs. CoachMePlus
CoachMePlus is enterprise performance infrastructure. Over 2.6 million lines of code. $9 million in Department of War contracts. Integrations with everything from Catapult to BodPod to InBody. Custom assessment builders, configurable roles, hydration modules with custom rehydration formulas, SMS alerts, expression language for field creation, and a full algorithm engine. For a D1 athletic department with 24 sports, a military H2F program with thousands of warfighters, or a multi-location performance group serving police, fire, and healthcare organizations - CoachMePlus is built to handle institutional complexity at industrial scale.
Enterprise infrastructure comes with enterprise complexity
CoachMePlus describes itself as supporting “hundreds of possible configurations, workflows, and use-cases.” That power is real - and so is the learning curve. When your S&C software requires a VAR (Value-Added Reseller) network to properly configure it for clients, the question becomes: is this tool built for the coach, or for the institution? Relay was built for the coach.
Program a full session in seconds - not configure one
Relay strips programming down to its fastest possible form. Speak your workout out loud - sets, reps, load, tempo, RPE - and the AI structures it in seconds. Or use the grid like a spreadsheet, tabbing through cells at the speed you think. No permission structures to navigate. No configuration overhead. Just your workout, on screen, in seconds. CoachMePlus is powerful software. Relay is a fast tool.
CoachMePlus offers a program builder where you can plan workouts down to the last rep, copy and distribute exercises across athletes and training groups, and track completion and workload in real time. It’s capable. But the platform was designed as enterprise software - built to support complex organizational hierarchies, permission structures, and cross-department workflows. The programming experience lives inside that architecture.
See the whole picture - from this week to the full year
But for the S&C coach who needs to see how their pre-season accumulation block flows into in-season maintenance across 12 weeks - the program design view matters more than the dashboard. Relay shows every phase, every week, every session on one screen. Color-coded phases sit across the top like a timeline. Zoom out to see the full annual plan, zoom in to adjust Tuesday’s accessory work. Drag workouts between days. Copy entire blocks with a click. CoachMePlus visualizes data beautifully. Relay visualizes your program architecture.
CoachMePlus excels at data visualization - real-time dashboards, custom assessment builders, monitoring thresholds based on moving averages. For a performance director who needs to present readiness data to a head coach or a military commander, those tools are genuinely valuable.
Built for the coach on the floor - not the admin behind the desk
Relay is designed for the coach who already knows what they want to program and needs the fastest path from their head to the athlete’s phone. Voice AI, grid editing, visual phase management, instant program assignment. No configurable roles. No expression language. No VAR network required. If your primary job is writing programs and managing athletes - not building institutional dashboards - Relay gives you the tool built for exactly that job.
CoachMePlus positions itself as a platform that “begins where other S&C products end.” Their marketing director has said it won’t necessarily reduce the hours you work, but will improve the quality of those hours. That’s honest - and it reveals the platform’s orientation. CoachMePlus is designed for organizations that need to automate routine tasks, track KPIs across departments, manage cross-discipline service providers, and generate institutional reports.
Readiness data where you program - not in a separate analytics layer
But most S&C coaches don’t need an algorithm engine - they need to see that an athlete slept poorly and fatigue is trending up before they assign today’s session. Relay builds compliance, wellness, and workload data right where you program. Design and assign fully custom questionnaires with complete flexibility. Integrations with WHOOP, VALD, Hawkin, and Catapult bring readiness data into the same view. You see the signals and make the call - without navigating to a separate analytics dashboard.
CoachMePlus has genuinely deep analytics capabilities. Custom assessment builders with threshold alerts, sport science algorithms (TSB), hydration tracking with custom rehydration formulas, integrations with Catapult, StatSports, Kinexon, Whoop, Oura, Garmin, and more. For organizations that employ data scientists alongside S&C coaches, this depth is unmatched.
Start coaching in minutes - not weeks
Relay lets you sign up, import your existing programs from PDFs or spreadsheets, and start assigning sessions to athletes on the same day. The interface is designed to be immediately intuitive - if you can use a spreadsheet, you can use Relay. Full brand customization, zero transaction fees on the marketplace, and on Enterprise, the ability to launch your own branded app. And we’ll cover your current subscription during the transition.
CoachMePlus requires significant onboarding. Their own VAR program documentation notes that VARs must “be an expert in the CoachMePlus platform” to properly configure it. The enterprise tier supports 500–50,000+ athletes with customized agreements, configurable roles, field creation, and expression language. That setup process is appropriate for a military program or a 24-sport athletic department. It’s not appropriate for a coach who wants to start programming tomorrow.
Pricing that works for every coach
Relay AthleticAll features included on every plan. Voice AI, program design, athlete app, analytics, and the full exercise library. 7-day free trial, no credit card required.
CoachMePlusCoachMePlus pricing is enterprise-oriented with custom agreements for larger organizations. The platform supports 500–50,000+ athletes at the enterprise tier with configurable roles, custom field creation, and dedicated support. For S&C coaches and mid-size programs, the institutional pricing model and configuration overhead may not align with what you need.
Quick Feature Comparison
Relay AthleticCoachMePlusCoachMePlus is institutional infrastructure for D1 departments and military programs. Relay is built for the S&C coach who wants the fastest path from their expertise to the athlete’s phone.
Frequently Asked Questions
The bottom line
CoachMePlus is infrastructure. Real, serious, institutional infrastructure - the kind that wins $9 million military contracts and supports organizations with tens of thousands of personnel. For a D1 athletic department that needs cross-department visibility from medical to nutrition to S&C, for a tactical organization deploying performance tracking across multiple installations, or for a multi-location performance group managing dozens of client relationships through a VAR model - CoachMePlus is built for that scale and that complexity. But complexity is a feature only when you need it. If you’re an S&C coach - or a team of coaches - whose day revolves around writing programs, managing athletes, tracking readiness, and delivering sessions, CoachMePlus brings institutional overhead to a coaching problem. Relay was built for the coach, not the institution. Your programming. Your phases. Your athletes. Your brand. No configuration required - just the fastest path from your expertise to their training.
We cover your current subscription when you switch - Learn more